Have you ever wondered why some books sell and others don't?
Or why some online courses and information products change thousands of lives while others don't get off the ground?
Sadly, there isn't one silver bullet that will turn your book into a best seller.
However, so much of the heavy lifting when it comes to sales is done through the message you put across through your marketing.
How does your product help your intended audience?
Despite what you may see from some 'seven-figure gurus' online, marketing is so much more than picking a gap in the market and bombarding everybody with Facebook ads.
Marketing is a tool used to solve an audience's problems.
To make sure that the book or information product that you spent months creating makes the ultimate impact on your audience – and generates the biggest profits possible, you need relevant, engaging and consistent messaging throughout all of your marketing.
This guide has five tips to create the ultimate marketing message for your book or information product.
