How do you craft your campaign’s central message? What does a Christmas tree have to do with it? How do you provide leadership through narrative? And how do you simply not bore or confuse voters?
Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today’s information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don't know how to use it, THEREFORE … let us fill you in on this secret little communications weapon.
