Written by three industry veterans, THE TRAVEL ADVISOR’S CRUISE HANDBOOK is the indispensable guide for both new and seasoned advisors who are planning to sell cruise. The book focuses on every step of the cruise selling process for all types of sailings - ocean, river, and expedition. Section one covers the world of cruise with an in-depth overview of the industry, geography, multi-generational travel, and more. In section two, we help you prepare for the sale with advice on marketing, specialization, and product training. Then, it's on to the actual booking process in section three and the post-sale things you should be doing in section four. We've also included a glossary of key terms so you'll never wonder what an acronym means.
