Mari is a social networking expert who admits there’s a “gold-rush” kind of hype surrounding social media sites and what they can do for marketing. While it’s true social networking can bring tremendous results if done correctly, it’s also true that it can be a huge waste of time for anyone who doesn’t know what they’re doing. So in this audio, you’ll hear how to properly use social networking as the strategic marketing tool you need.
According to Mari, “when marketers move in, users move out.” In other words, you should look at sites like Twitter and Facebook the same way you look at networking events. You would never step through the door and start handing out business cards to every stranger there. You would build rapport and establish connections first. Social networking is no different. It’s about positioning and branding without being pushy and salesman-y, and in this audio you’ll hear exactly how to do that.
