Writing compelling USPs is essential. Because it separates your client from his competitors, the USP will serve as the foundation for all areas of your client’s business -- from the way the phone is answered to the advertising that’s sent out. So this audio is dedicated to mastering USPs.
In this 70-minute conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour -- even for your most challenging clients.
But best of all, we kick around ways to package up and present the USP so that clients will be blown away with the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this call --the amazing ideas from that section alone are worth the time.
